Earlier this year we were excited to announce a competition set by the M&M’S brand in celebration of their 75th anniversary. The three contenders were Honey Nut, Chile Nut, and Coffee Nut. Over 1 million fans of the chocolate morsels participated in the flavor frenzy each voting for their favorite, and now the results are finally in.
Tanya Berman, director of the M&M’s brand, reminded the fans of how important they are to the future of the brand:
Peanut M&M’S were first introduced in 1954 and were an instant success. It would be difficult to imagine the world of chocolate without Peanut M&M’S, and now Coffee Nut will be joining that historical line-up of fun flavors.
Starting in August, fans will be able to purchase the new Coffee Nut M&M’s for themselves. Are you excited about the increasing varieties of this sweet snack? Let us know in the comments!