ISM Trade Show is Approaching

So we are a few weeks away from one of the most exciting events in the candy industry. The International Sweets and Biscuits Fair, also known as the ISM candy show in Cologne, Germany runs from January 30^th-Feb 2^nd. It is the mega-show of mega-shows made for manufacturers, wholesalers, and candy lovers abroad; this event brings every candy lover together under one roof. According to the ISM trade booklet, “ISM is the largest and most important sweets and biscuits fair in the world. Every year the international sector meets to introduce, discover and discuss the latest trends, the newest products and the most up-to-dates perspectives. The entire global market is reflected an ISM’s range of products, which is broader than that of any other comparable trade fair. All of the relevant target groups in the world of confectionery are brought together here. Small, medium-sized and market-leading suppliers make direct contact with the global trade to fulfill the needs of tomorrow’s customers with innovative ideas, creations and concepts.“ If you can brave the freezing Germany winter, this mammoth candy expo will surely not disappoint. The ISM show spans 159,329 Square Meters of candy showcases, so put on your walking shoes because you will be grazing beautiful new product showcases, food technology shows, and special “sweet seasons” shows, to name a few. So if you are lucky enough to be around Cologne the end of January check out the beautiful candy expo. But if you are sticking around San Diego this year and still looking for an online wholesale candy San Diego expo, checkout candy pros!