Earlier this summer Mars made headlines with their announcement of Snickers Peanut Butter Squared (Dec 2010).This week we have the announcement of Twix Coconut (April 2011). Twix Coconut already adds to a growing line of Twix Products, including Twix PB, Twix Java and Dark Chocolate Twix. Twix Coconut and Snickers Peanut Butter Squared were showcased at the NACS show in Atlanta this past week. They both created a bit of buzz around the show, and Twix Coconut seems to be targeting the niche coconut and "Cocoa- nut".
Snickers Peanut Butter Squared is the only one that we got to taste test . Let me tell you that it is a game changer for Mars, the two square bars are so good that we were tempted to skip dinner and pound the peanut butter parade all night long. The traditional rectangle nougat is shaped in to two convenient squares for snacking. The squares are filled with everything in the traditional snickers bar +peanut butter. In this bar the peanuts are rested in a layer peanut butter instead of caramel, and the caramel covers the inner coating. The perfect medley of flavors is what makes the Snickers PB^2 my favorite new treat.
Both Twix Coconut and Snickers PB^2 are going to fill a void in their respective product lines but Snickers will appeal to a mass audience, where as Twix Coconut will fill a niche void. San Diego candy stores will begin carrying these products soon and I really can't wait till December!