There’s Chocolate, then there’s Beast Mode Chocolate!

While he’s known to be reluctant when it comes to talking to the media, former Seattle Seahawks running back Marshawn Lynch is also known for his love of candy. And now, “Beast Mode” himself is launching his very own lineup of Beast Mode Chocolate candy bars!

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First announced earlier this month on Conan, Lynch’s Beast Mode Chocolate bars will be manufactured and distributed in three milk-chocolate flavors: Mint Kookie N’ Milk, Smore’s Bar N’ Milk and P-Nut Butter Pretzel.

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On that same episode of Conan, Lynch played a modern-day Willy Wonka to fill the void left by the late Gene Wilder who passed away this past August. He sported a hat similar to the one worn by the legendary “Candy Man” himself and instructed the audience to look under their seats. One lucky audience member was treated to the sight of a golden ticket candy bar, a Willy Wonka and the Chocolate Factory reference, and was subsequently given a free trip to Seattle to tour Lynch’s chocolate factory!

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While he essentially plays a modern-day Willy Wonka in his post-NFL career life, complete with chocolate factory and everything, Lynch is no stranger to the candy world. During his tenure with the Seattle Seahawks, Lynch would occasionally be spotted on the sidelines by his fans and fellow teammates munching on a pack of Skittles, one of his known candy favorites.

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Lynch even (arguably) inspired some of the Seahawks’ division rivals to do the same as well, evidenced by these Arizona Cardinals players who decided to mock the famous Skittles-loving running back and celebrate a 17-10 victory against the Seahawks by “tasting the rainbow”.

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His love for the colorful fruit-flavored gems landed him an endorsement deal with the company and he eventually appeared in a commercial featuring him in a mock press conference where he gave short, brief responses similar to the ones he would give to the media during his NFL career. (Fun Fact: In late 2015, Lynch has actually trademarked his famous “I’m just here so I don’t get fined” phrase that he used earlier that same year during Super Bowl Media Day).

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Though he never left his love for Skittles behind after retiring from the NFL, Lynch now focuses on promoting his own chocolate manufacturing operations. He filmed a black-and-white I Love Lucy-esque commercial promoting his new business venture and though his lineup of candy bars has yet to include a Skittles-inspired flavor, there’s definitely no reason to deny the possibility of one in the future!

Marshawn Lynch "Career Change" - ItSugar x Beast Mode® Chocolate from Beast Mode® on Vimeo.

 

Seahawks fans and milk chocolate aficionados alike can enjoy Beast Mode Chocolate candy bars for only $3.99 each or enjoy three of them for $11.99. A portion of the proceeds from his sweet business venture will go to Lynch’s Fam 1st Family Foundation which seeks to improve the lives of impoverished youth in his native San Francisco Bay Area.


Jon Oliveros
Jon Oliveros

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